"Now I feel like spraynwipe was just some guy in a lab coat with a clipboard checking off boxes while he watched us post."
This perplexed me.
So, just to make sure we're all on the same page - the purpose of that takeaway wasn't to talk about us "researching the internet", but instead to tell a story about how we learned about the differences in our audience. At no point were we playing a science experiment. In fact, I don't even know where to get a labcoat, let alone a clipboard.
To be honest, the whole idea of me intently observing the internet and checking off boxes while people post about Rock Band is ridiculous, and would never happen in real life.
I hope this clears up any confusion.