Labcoats and Design: A Clarification

Recently someone on ScoreHero commented on my design process, in regards to my GDC speech:

"Now I feel like spraynwipe was just some guy in a lab coat with a clipboard checking off boxes while he watched us post."

This perplexed me.



So, just to make sure we're all on the same page - the purpose of that takeaway wasn't to talk about us "researching the internet", but instead to tell a story about how we learned about the differences in our audience. At no point were we playing a science experiment. In fact, I don't even know where to get a labcoat, let alone a clipboard.



To be honest, the whole idea of me intently observing the internet and checking off boxes while people post about Rock Band is ridiculous, and would never happen in real life.



I hope this clears up any confusion.

GDC Slides

So, it looks like Think Services put up a version of my slides that was sent for speech approval rather than the version that I actually showed at GDC. Boo-urns. Hopefully they'll update it with my real slides soon.

In the meantime, you can get the slides that I showed here - as well as a bonus slide that was approved, but was cut for time:

Dirty Deeds Done Dirty Cheap: Design Lessons Learned from ROCK BAND

I'm sure once all of this dies down I'll write up a nice postmortem of the GDC process, it's been hair-pullingly interesting and intriguing.